How to get more email responses?

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So you have applied email marketing to your business but are getting few responses. Most probably your emails arrived as spam to your recipients or they didn’t even bother to read before deleting them. Using email as a marketing tool is sometimes hard to achieve your goals. Most email accounts have filters to get away with the spammers out there. People don’t usually reply to unknown persons and your emails may fall to unwanted emails and considered as spam.

Here are some tips on how to get more email responses:

To improve your email response rates, your first goal is how to get past the spam filters of your recipients in their email. Then you have to get the reader’s attention and you have to be brief and concise in presenting your letter.

*The first thing you need to check is the validity of the emails you are sending to. You have to check if it is accurate and current. When sending emails, you need to check if you are typing a correct email, double check the spelling before sending them.

*You must be aware of the spam triggers. Here are potentially dangerous tactics:

  1. Emails with subject lines that start with “free”
  2. The use of excessive capital letters.
  3. Overuse of characters like “*” or “!”

In addition, repeated words or phrases can trigger also spam filters. Also, use appropriate font colours. Other colours may trigger the spam filters. Do a research for more spam triggers.

*Be a little creative with your subject line but don’t sound as overly promotional. Don’t be vague with your subject line, use keyword(s) instead to attract the readers. Think of a compelling word that would encourage them to read the message because you only have a few seconds to get the reader’s attention. Be specific with the subject line, avoid general terms because that won’t entice the readers.

*Bring your messages in front of your readers. Make sure the most important keyword in the subject line is not cut off. Some of the recipients may not be able to see it because of shortened screens. So avoid long subject titles.

*Most people are lazy to read their emails. So keep your messages short but be sure to state all the important details. Three to four sentences will do or you may number out your valuable points. You can use bullets or any symbol to make it easy for your readers.

*Do not put large graphics on your emails especially on top of your message. State the most valuable content first since the latter part of your message probably won’t be viewed without scrolling.

*Establish a relationship with someone and ask them to put you in their address book. This may not guarantee a response from recipients but it’s the most important thing you can do to increase the response rate of your emails.

Above all the most important thing is you do have a valuable offer to all the readers out there. Just make sure you are offering a product or service that is legitimate and the people will enjoy the benefit it brings.


Bulk email vs opt in email

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Many individuals new to internet marketing have low budgets as far as. As a result, the most useful resources for advertising that are very affordable. Newsgroups, free classified sites, and the like are all methods that may be used for those on a budget to market their services/products. The problem with using these methods is that while they are very affordable, or free in some cases, they take a lot of time and the results are not what one would expect especially for the amount of time involved. Luckily, there are affordable options for marketing via email that has better results and that is very cost effective.

Email marketing has two specific types. These include the bulk email that is unsolicited by the recipient and then opt-in direct emails that have been requested by the recipient.

Bulk Email
Bulk email that has not been requested by the recipients is considered spam. This is sending mass emails to long lists of email addresses who have not given permission for their email address to be used. It is controversial to send spam and most people do whatever they can to avoid spam. As a result, this is not a method that will likely help you in your goal of marketing your products and services. Spamming is not appreciated and the unsuspecting owners of the email usually just delete it. Before using this type of method to advertise your product or service you should evaluate how you want your product to be considered by the public. Sending spam mail can cause problems, like fines, so it is best to avoid this method. You can still email, but do so by opt-in only.

Opt-In Emails
Opt-in direct emails are okay because while they are commercially based the recipients have given permission to receive these types of emails. There are many ways to send opt-in emails from renting an opt-in list to create your own. It is important to ensure that the individuals you are emailing are those who are actually interested in your product or service. You don’t want to send thousands of emails to people who have no desire in your product. It’s better to send to 500 people and have a better chance of making a sale.

These are just a few ways for you to ensure that you are doing what is best for your company. Don’t be shortsighted or consider what you can do in five minutes. Instead, think about your company and the long-term goal. Where you want to be in a year, two years, or more, and then put in the required effort for the product. In the end, you will find that it is worth the time and effort and you will make more money in the long run.


Starting Engagement From Day One Will Help With Email Deliverability

Email marketing is a great way to grow your business and make sales. Before that can happen you need to build a relationship with your readers and earn their trust. I’m sure you’ve heard that readers have to know, like, and trust you before they consider spending money with you. That’s why it is so important to create engaging emails that start a conversation between you and your target audience.

The best time to start that conversation is on day one. Not only will it help you build your business and learn more about your ideal customers, but it also helps with email deliverability. I don’t have to tell you that spam filters catch more and more emails, particularly if you’re marketing a product or service in them. Add to that the Gmail promotions tab, and it’s a wonder anyone actually sees and reads your emails.

The key to much higher deliverability rates into the main inbox is to get your subscribers to hit reply and email you back. This starts a conversation and it the eyes of email providers makes you a much more legit and trustworthy contact. In other words, the chances of future emails landing in the main inbox are much higher if you can convince your readers to reply to one (or more) of your messages.

Can you take a guess what your most read email message is? It’s the first one you send to your readers after they sign up and confirm their subscription. This email is often called the welcome email and you usually than your readers for signing up and deliver your lead magnet or opt-in freebie. Because it is the most opened email and the first message your readers see from you, it’s the perfect place to start engaging with your readers.

If you can get them to hit reply to this email, your chances of getting the rest of your messages into the person’s main inbox skyrocket. Making that happen is a lot easier than you may think. All you have to do is ask your readers a question. Seriously, that’s it. What you ask them depends on your market, your niche, and what you plan on emailing them about.

Keep it simple. Ask them to hit reply and ask a question or share a little something about themselves. Make sure it is relevant to what your emails and lead magnets are about. For example, if you’re building a list in the weight loss niche and are teaching them about eating low carb, you could ask them if they have any experience eating this way, share their favourite low carb food, or email you their biggest question or concern about this diet and lifestyle.

In addition to helping with email deliverability and subscriber engagement, you’ll also be pleasantly surprised how much you’ll learn about your future customers in these emails. Pay attention to them and learn from them.


Bulk email software: expand your business opportunities

Most of you might have experienced situations, where bulk emails get loaded in your inbox and it is a normal feeling among people, that these messages are always a scam, which means that they are some unsolicited letters sent just for commercial intention. However, there are also some good companies, using bulk email software as a part of their marketing strategy for reaching out a large group of potential customers. Generally, sending mail messages to a large group of people is a difficult task, but there are firms offering the service of sending bulk emails on behalf of their customers.

Most of the professional firms offering this service ensure that their customers will surely be in a position to get the desired popularity and their letters will not become unnoticed by the recipients as a scam. This is because they make use of constructive and spam-free services and they ensure that the marketing message will directly reach the inbox of the intended audience and making the marketing message to reach the appropriate person is the first successful step in an email marketing strategy.

For reaching the desired objective of marketing, these firms will be making use of bulk email software and some of them are also selling their software to desired customers. The best feature about these software programs is that the person sending the letter can get a preview of how the email will look like for different email clients like Gmail and Yahoo users. This will enable the users to make the necessary changes according to the service used by the recipients.

As these software programs are offered with a wide range of features like dynamic content blocks, built-in spam checker, ability to send the same content to multiple inboxes at one shot, the user can choose whether to send the mail to a particular recipient now or at a later instance, automatic bounce handling, etc… As these messages will have a forward to a friend link, the viewers will be having the easy option to forward it to their friends or relatives easily. Above all, if the person using this application wishes to make some attachment to the mail, he can do it easily. These software programs offer the facility of embedding images as an attachment, which means that the receiver can view the content of the letter by downloading it to his system and later he can view it without connecting the system to the internet service.

Bulk emailing has become a necessary tool to facilitate sales generation and customer relations at the least cost possible. If you are considering bulk email marketing, there are several software programs on the market that can help you. They provide solutions to any problems you may encounter at the beginning or during startup.



Email Automated Marketing Can Change Your Business

Email automated marketing is an essential part of your business marketing plan. When you set up an email automating marketing campaign, you are using the power of automation to increase your contact with your mailing list without increasing your work hours. All you need to do is create your email messages, set them up in an autoresponder service, select a few options and set it and forget it.

One of the first steps to take in a creating an effective email automated marketing campaign is to use a “double opt-in” process.

This simple step eliminates the possibility of spam marketing and ensures that every subscriber on your list chooses to receive your emails. Double opt-in eliminates automated sign-ups and ensures your subscribers have actually requested to hear from you. Once someone subscribes to your mailing list, the double opt-in system sends them a confirmation email asking them to click on a link to verify their request. This one simple step will save you countless headaches- and in fact, will set the tone of your entire campaign as that of a professional, ethical business person.

After subscribers have verified their subscription, you can begin sending them email messages as part of your marketing efforts.

The number one mistake many newcomers to email automated marketing make is to start off with a hard-sell technique to their new list. Few things will alienate a new subscriber faster than repeated emails bombarding their inbox pushing them to purchase something. Instead, business owners will find it much more effective to provide their list members with useful, helpful free information on a frequent, but not overwhelming, schedule, with occasional offers to truly beneficial products targeted to their audience.

Effective automated email marketing is all about building a relationship with your list. People work hard for their money and they are becoming more and more careful about where and how they spend it. With the Internet so overloaded with products and services of every sort and size, many of them marketed by less than scrupulous folks looking to make a quick buck, consumers are becoming more careful about what they spend their money on. They want to know who you are as a person- that you are willing to go the extra mile toward meeting their needs and helping them solve their problems. In order to make the most of an automated email marketing campaign, you need to send emails targeted toward showing your true self to your market and showing them how you are the right place – a safe place- to spend their money.

One of the best ways you can grow your business is through a targeted effective automated email marketing campaign. With the proper mix of useful, helpful messages as well as targeted sales pitches for products your audience needs and wants your automated email marketing truly can earn you money while you sleep.


How do you correct your dropping email open rates?

Email open rate is one of the primary email metrics that email marketers look at in order to determine how well a campaign or a brand’s email marketing strategy as a whole is doing. A good open rate effectively points to many other aspects of a campaign and your brand as a whole from consumer trust to your deliverability rate. Thus, a dwindling open rate is certainly something no company would welcome. All email campaigns are different and can vary greatly from company to company, but there are certain key aspects that if not checked could have the potential to have a negative impact on open rates.

Are you suffering from drooping email rates? If yes, then you must be thinking how effectively can you correct this. The answer is simple: improve the quality of your free gift. But you must also recognize that not everyone is going to like your style, not everyone is going to like your free gift. So instead of trying to be everything to all people, you have a great product that works for the most, and is exactly what the squeeze page said it would be, and accept a certain level of email open rate drop-off after the first email.

So what are other reasons why people stop opening your emails after the first one, and hence your email open rate goes down?

1) They do not feel you are delivering useful content. To correct this, improve the quality and substantiveness of your content. Only send your subscribers your very best. But even the best content will not do much good if it is not relevant to the person who receives it. This is where list segmentation and by extension personalised campaigns become of vital importance. Serving the right content to the right people will not only ensure more engagement from your subscribers.

2) They no longer trust you, because you misrepresented a link. This can also happen when they FEEL as though you misrepresented a link. Sometimes they will understand something you say to mean one thing, then they get to the page you send them to and it is not what you expected. Although you can work to improve the exactness of what you write, and certainly avoid all hype, you cannot correct all of this – but the more careful you are to accurately represent everything that you promote, the less the dropoff in email open rates will be.

3) They are bombarded with offers from others and from you and simply become tired of the emails. Although there is not much you can do about the competitions’ emails, and although if you decrease your mailing frequency, you decrease total response (although open rate may remain a little higher), about the only thing you can do here is to make sure that you are being differentiated from all the other emails out there by offering superior content and recommendations.

If you can put stress on these parameters, then certainly you will recover from your dropping email open rates.

Email Automation – 3 Ways To Automate Email Marketing

Email automation is a buzzword in these days. But what is email automation and how can you get benefited by this. Let’s dig into deeper.

If you are a solo entrepreneur running an online business you need to do a lot of activities yourself because you can’t afford to hire staff or don’t want to. One of these activities is e-mail marketing. If you’re not building a list and marketing your products to this list you’re leaving a lot of money on the table. E-mail automation can be accomplished using autoresponders. They allow you to automate list building, customer follow-up and track how many people open your e-mails and/or click on your links.

Autoresponders are an email automation tool you can’t live without. Learn the 3 ways an autoresponder will automatically help you to build lists, follow-up on customers, sell products on autopilot and track your success.

3 Ways Autoresponders Help With Email Automation

  1. List building

Most professional autoresponder services provide the HTML code to place on your website or squeeze page. A squeeze page consists of a sign-up form, a free offer and several bullet points outlining the benefits of signing up to receive the offer. Typically there will be no other links on the squeeze page so the reader does not get distracted by clicking elsewhere on the page. You want them to focus on one thing and that is to fill in and submit the form so you can capture their contact information and store it in the autoresponder database. Your number of subscribers will increase in proportion to the amount of traffic you drive to your squeeze page. If you do this frequently and consistently you’ll build a large list over time.

  1. Follow-up marketing

More sales are generated in the follow-up process than those prospects who only get exposed to your product once. Prospects easily get distracted and soon forget about your free offer. To cut through all their distractions you need to send them a series of e-mail reminders using autoresponders. If they are reminded to check out your product every couple of days for several weeks you have a better chance of making a sale than if they only saw it one time. Make sure you don’t just pitch your product in every e-mail but include great content. The more informed they are about your product the better your chances of making a sale.

  1. Monitoring your success

If you don’t know how many people are reading your newsletters or clicking on the links in your content you won’t know if you’re making progress. For example, if you have a list of 5000 subscribers and only 1% read your newsletter it means you’re only reaching 50 people. Test and track different components of your e-mail marketing system to improve your readership. When setting up your HTML e-mail templates for your newsletters make sure you enable tracking before sending them out.

Autoresponders are like having virtual employees who work 24 hours a day, 7 days a week without complaining how hard they have to work. This is the way how email automation can make your job easy and facile.

An automatic email will improve your ROI

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Marketing by email has become one of the best tools to contact and communicate with people about what you have to offer. Whether you have a product or a service that you want others to be aware of you need to somehow let people know about it, and an email is an awesome tool.

The big challenge with email marketing is the number of emails that hit the inbox of the average person so you have to be inventive to get yours opened and avoid the great delete file in the sky. To keep yourself and your offer top of mind, you need to have regular contact with people and their inbox. This can be a laborious process if you don’t have it automated. You can do much more in the same amount of time by leveraging the work you do by using an autoresponder. It’s like having your very own virtual assistant that works steadily away in the background of your business, keeping you in the minds of those on your list. When your list if familiar with you and your products, they are more likely to buy new or referral products from you because you have built a relationship with them and they now trust you.

By using an autoresponder, you type the messages once and then everyone gets the same message in the same sequence as someone who joined your list over a year ago. This saves you time and it improves customer retention markedly. Time-saving plus customer awareness equals more sales equals more profit. By automating your email, there is no more time to work on your business and create more value for the customers you have. Customers loyal to you will even refer others to you, especially if you have regular contact with them.

Your marketing mix can also be automated. Newsletters, discount coupons, special offers, product launches, articles, and even reports can be set into the autoresponder and forgotten as the automated system sends them out to your list from your composed messages, at the delivery time schedule you decide upon so you are free to do other things, even go on vacation. You can make changes any need to make and the system just keeps running to keep your customers informed and engaged for days, weeks and even months at a time.

By providing your customers with a variety of email options like newsletters, articles, birthday greetings, a new product launched, freebies, and so on, your chances of getting a sales from a certain percentage of your list is quite probable. What you send and how you send it to your customers should be based on your knowledge of them and their buying habits. By automating your process, your profits naturally rise.


Which Bulk Email Software Is Best?

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When it comes to mass mail and reaching out to a large number of people online, using bulk email software is the best method to get your message across in the easiest way. Most online marketing professionals agree that your email list is one of the most valuable assets you have when reaching out to potential customers and having the right email campaign strategy and software on your side help you make the most out of every person on your list. These days, email providers have created strict rules and regulations to help protect their users from spam and other unwanted mail. The good news is that top email software systems can deliver your emails all while obeying each and every email rule online.

If your company is looking for bulk email software, you may be wondering which is best and how to implement it into your system. Now, more than ever, even small businesses are looking for simple, effective, and affordable ways to maximize the efficacy of their mailing lists without all the hassle that usually comes along with it. Having the right software on your side ensures that you can get all of your emails out without all the stress and effort. You can now let the advanced software systems handle the details for you. Most of them work by simply breaking down your mailing list into sections and sending your message out in batches while ensuring that each message gets past any spam or junk mail filters. The software will also help you generate the right kinds of emails with a presentation that will get your readers’ attention.

Because there are so many bulk email software options on the market right now, you’re going to want to make sure that you make the right investment when you purchase one. The first thing you should look for is ease of use. It’s important that the email list manager you buy doesn’t take a lot of time away from your busy day, and that it doesn’t require lots of consistent maintenance. Next, you’ll want to ensure that the software you use for bulk emailing is compatible with your current email list and that integration is seamless. Finally, you’ll want to consider budget and make sure that you get top quality email software for bulk mailing campaigns at a price that makes sense for you and your business.

With the growing use of email online, there has never been a better time to connect with your current customers and potential target market via email. You’ll find that the various types of bulk email software on the market can help you handle your mailing list in a way that converts sales and creates loyal customers. Email marketing has become one of the most respected and trusted ways for businesses to reach out to their market – and using software is the easiest and most effective way to get it done!


Increase Proficiency In Your Business With This Email Verification Software

Any organization that works with many addresses and client information should be sure that they have an effective solution for keeping the data up to date. Obviously, this is not possible to accomplish manually unless you intend on spending a substantial amount of resources and manpower to get it done.

Thankfully, there is address book software that will actually validate personal information like addresses with what the Postal Service has on record to ensure that they are precise and usable. Getting software that handles this ensures that you don’t have to put employees on the job, and they can be working on more important things. The software is incredibly easy to use and intuitive as well, so it won’t take much to implement it.

Does your business have a big database or CRM of addresses and data that it needs to ensure information is up to date? If so, the only solution is a robust address book software program designed to get it done for you. By making use of software built specifically for that job, you will remove the possibility of human error while reducing resource expenditure.

If you need even more data verification, then you can upgrade the software so it’s able to check website forms, intranets, and even shopping carts. This will let you cover all of your bases with web-based applications, which are becoming an increasingly huge part of most companies nowadays.

Are you aware that there is address book software that is able to cleanse your existing customer data by automatically repairing formatting and spelling errors? It may also include delivery point barcodes and zip codes. Of course, you’ll want to make sure to just invest in a program that is certified by the United States Postal Service in order to ensure that it will be completely correct every time.

Entering customer names, addresses, along with other facts are a long, difficult job. Unfortunately, it is hard to prevent little mistakes and errors, which usually leads to inaccurate and non-working entries. Luckily, with the address book program installed, you are able to verify that information too.

Powerful address book software is an essential investment for large businesses with huge customer databases. It is necessary not just to keep information properly organized but also to make sure that it is correct all the time. Companies can squander a huge amount of money with inaccurate information and data, so eliminating this problem needs to be a priority.

With the software installed, data can be scanned and validated as it is entered. There are even solutions for those that get data from web applications such as forms or shopping carts. You have to immediately catch the error in those cases so the individual entering the data can fix it before attempting to move on. It’s a smart, affordable solution that is quite easy to implement.