Email verification can be defined as the process through which the validity of email addresses is done. If you value email marketing or you are an email marketer, then you should understand how wasteful it can be to send out emails to addresses that are not valid and this makes the verification process very important. The verification is generally in two forms.
Pre-emptive verification – It is a process that checks whether addresses are valid and correct when getting entered into the system that uses or stores the email addresses. It is an effective verification process especially for business owners who want to check email address entries of staff members or customers if they are real and correct.
Retrospective verification – The process check addresses that are already in your business database to ensure they are still current and valid. Third party processors are used and various technologies applied to identify dead or closed email accounts without sending any emails to them.
Email verification benefits
As a business, every effort you put into your marketing strategy should pay off in the long run which is why it is important to be sure of the strategies that you put in place. Email marketing can be a success especially when you embrace email verification. Here are some of the benefits that you stand to enjoy when you take time to verify email addresses before sending out any emails.
- It saves you money on email delivery fees because the list size is reduced to relevant and valid addresses only. You do not have to pay any extra fee for sending out your messages to dud emails.
- The verification process can save you from encountering problems with email service providers who are very strict about bounced email thresholds. Remember that some have specific amounts allowed before closing or suspending your account especially if you are a new member.
- When you verify the email addresses, you work on improving your deliverability in the sense that you greatly reduce the number of expired emails. Your emails can be degraded by your ISP if you have an increasing percentage of expired or unknown users. When you have a clean email sending list using the verification process, your sender reputation score will be enhanced.
- Email verification can help you keep off spam traps. ISPs usually recycle expired email accounts for spam trapping purposes and it becomes very easy for you to be blacklisted if you still have such addresses on your mailing list. Proper verification will help you keep off such trouble.
To enjoy all the benefits of email verification, you would have to choose a process or a verifying tool that uses innovative technology to intelligently clean up your mailing lists. Find out what the tool can help you achieve so you can produce the best results with the verification process. The more it can do for you the better it should be for your business. You also want to choose software that’s easy to use.