Bulk emailing, is it really a good idea?

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A couple of years back there used to be ads all over the place advertising bulk email software. Their ads read “we blast your ads to millions” and on the face of it looked like a wonderful idea. However, the reality is not so rosy. When you send out unsolicited information specially if it is ads and the recipients have not asked you for any information by giving their express permission it is Spam. This can get you into all sorts of trouble.

These bulk email software systems are very dangerous for your business because they send out your ad to people who have never asked for information from you. The emails they collect are from surveys and online questionnaires and some are even harvested illegally. They are often just harvested from random websites and collected from anywhere and everywhere. The emails you send out with this software are definitely Spam and you will get a multitude of complaints and problems.

Here are a few of the dire consequences that can happen:

Your ISP can shut down your business, because of excessive Spam complaints. Anti Spammers are aggressive groups of people who complain to your ISP and also to the program you are representing if you are an affiliate. They will go out of their way to give you as many problems as possible. Your business reputation will often be ruined by these complaints and you will definitely be banned from any affiliate program you may have promoted. In short, it is a sure fire way to ruin your business.

The only way to do bulk email marketing is to make sure that all the people you are sending your message to are truly opt-in. This means that they have given express permission to you to write to them. Without this permission, you are sending unsolicited mail, which is illegal Spam.

However, not all bulk email is necessarily bad. Opt-in newsletters are the best form of bulk email marketing. You can send your messages without fear of reprisals to a large list of your opt-in subscribers who have specifically given you permission to send information to them. This is the proper way to do this form of marketing and as such is very successful. So when you send out your messages think carefully and stay away from offers who are obviously not sending to opt-in subscribers and can harm your business or even destroy it.

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