Email Marketing is an extremely competitive niche. With people searching every day for ways to make money online they are looking to learn which way is best. You join people’s list and next thing you know you are getting numerous emails daily from different marketers. Some of your emails open and some don’t. Have you ever wondered why? Mainly because one person offered more than the other or what one was promoting resonated more with you than the other. Email marketing is about separating yourself from the crowd and providing the most valuable content you can.
Today, I wanted to discuss some tricks to improve your email open rates once you bring your online business journey of building your very own list.
5 Ways to Improve Email Open Rates
- Keep Subject Lines Short and Engaging
If you are looking to improve open rates the most important thing is having a captivating headline. Your headline is the first thing people see when opening their email account. You want to avoid using exclamation points and words that are going to get your email sent to the spam folder. Don’t be misleading in your headline because people may open there, but won’t open again if they feel like your marketing tactics aren’t genuine. Do your best to personalize your headline and be as specific as possible when it comes to what the body of your email is going to address.
- Build a Sense of Urgency
Urgency always improves email open rates. If people feel like there is a limit on something and they are going to miss out, naturally they want to know what it is. Using deadlines like “only available for the next 24 hours” or “today only” prove people’s curiosity. They open because they don’t want to potentially miss out on something never to return again. Announcing scarcity or a limited time improves email open rates drastically.
- Send at the Right Time
Sending your emails at the right time will improve your open rates. If you are sending your emails during times when your list is sleeping, enjoying their families, or out and about it’s going to be pretty difficult to get them to open your emails. Timing is very important. This will take some testing, but once you have it down you will see your open rates improve. Based off my research typically good times to send an email are 9:00 am and 2:00 pm. But I suggest you figure out the best time to send to your own list through trial and error.
- Make Your Name or Company Name Stand Out
It’s important that people know who you are. Making your name stand out is key. By using an asterisk around your name people can easily spot your email out through the many emails that fill their inbox daily.
- Test, Test, and Test
Testing is vital in online business and trying various things should be done to see which results work best. Don’t be afraid to try new things with your list to see what works and what doesn’t work. Segment your list into groups and do A/B testing to figure out the best practices to improve your email open rates and improve sales. Your main objective should be to always provide value and be relevant to the subscribers on your list. These tricks should help with improving your email open rates. Make sure you do a good job with giving your subscribers what they want and leaving them excited to open your next email. You shouldn’t be building a list of just subscribers, but a list of raving fans.